For E-Commerce Brands Doing $1M+
You’ve Filed Takedowns. Sent C&Ds. Hired IP Lawyers.
The Fakes Keep Coming Back.
47% of brands are losing revenue to counterfeits. Most are treating symptoms. We built the end-to-end system that treats the disease.
30 minutes. No obligation. We'll show you exactly where you're exposed.
5 Approaches Every Brand Tries.
Why None of Them Work Alone.
You’re not failing because you’re not trying. You’re failing because each of these solves one piece of a five-piece problem.
“We use Amazon Brand Registry”
Brand Registry helps with basics, but it doesn’t stop determined counterfeiters. They open new seller accounts, hijack your listings, and use FBA to look legitimate. Registry was built for trademark disputes, not organized counterfeiting networks.
“We file takedown requests”
Takedowns are whack-a-mole. You remove a listing, it reappears under a new account within days. On TikTok Shop, fakes go live in hours after your product goes viral. Each platform has a different process, no standardization, and counterfeiters move faster than your reports.
“We sent cease & desist letters”
C&Ds work against legitimate businesses. Counterfeiters operate in “small fluid networks” with cells across borders. Your C&D goes to a shell entity in Shenzhen that doesn’t exist next month. Without platform-level enforcement and coordinated legal action, letters are ignored.
“We hired an IP law firm”
Traditional IP firms file paperwork and disappear. They bill hourly without accountability for results. They don’t understand e-commerce speed, platform dynamics, or how to actually stopcounterfeiting — just how to document it. As one industry expert put it: “Many companies still treat brand protection as a reactive legal process instead of the proactive business strategy it must become.”
“We use a monitoring service”
Monitoring tools detect problems but don’t solve them. You get alerts with no enforcement. It’s like a smoke detector that doesn’t call the fire department. And at $1M–$50M in revenue, the recurring cost strains margins for what amounts to a notification service.
Here’s the pattern:
Each approach addresses one layerof a multi-layered problem. Takedowns without IP protection. Monitoring without enforcement. Legal action without financial recovery. That’s why the fakes keep coming back.
A Different Approach
What If One Firm Handled Every Layer?
We don’t do one thing. We built the end-to-end brand protection system that covers detection, enforcement, legal protection, litigation strategy, and long-term defensibility — all under one roof.
DETECT
AI-Powered Monitoring
Our forensic search reveals 3–5X more counterfeits than you've spotted. We scan every major marketplace, social platform, and domain — 24/7. Not alerts. Actionable intelligence.
ENFORCE
Coordinated Multi-Platform Takedowns
We don’t just file one report and wait. We coordinate takedowns across Amazon, TikTok Shop, Temu, Alibaba, and Shopify clones simultaneously — removing listings, flagging repeat sellers, and cutting off their distribution channels.
PROTECT
IP Registration + Trade Dress + Customs
We register your trade dress, trademarks, and file customs recordations that block fakes at the border. Most firms protect your name. We protect what counterfeiters actually copy — your design, packaging, and materials.
LITIGATE
Federal Court Action + Asset Recovery
When enforcement alone isn’t enough, we take counterfeiters to federal court. That can include temporary restraining orders, asset freezing, seizure of counterfeit inventory, and recovery of damages. We build the case from day one so we’re ready when it’s time to escalate.
DEFEND
Long-Term Defensibility
We build protection infrastructure that makes your brand a poor target. The goal isn't endless enforcement — it's making counterfeiting your brand unprofitable and unsustainable.
ADVISE
Strategic Partnership
We're not a vendor you call when there's a fire. We're your brand protection partner — advising on IP strategy, retail negotiations, investor diligence, and M&A readiness.
Most firms do one of these. Maybe two.
We do all six. That’s why it works.
The Numbers Your Board Doesn’t Want to See
47%
of brands are losing revenue to counterfeits right now
52%
of consumers lose trust in your brand after buying a fake
20–50%
valuation discount investors apply to brands with weak IP
Hours
for fakes to appear on TikTok Shop after your product goes viral
The System in Action
What Happens When You Stop Playing Whack-a-Mole
This brand didn’t come to us for a takedown. They came because counterfeiting had become a strategic threat to their business. Here’s what end-to-end protection looks like.
Overnight Blowout
Problem: Hundreds of counterfeit listings across multiple platforms. Revenue hemorrhaging. Fakes damaging customer trust.
What We Did (End-to-End)
- Forensic search identified counterfeiting network across platforms
- Coordinated multi-platform enforcement shut down hundreds of listings
- Built enforceable cases and pursued legal strategy
- Lasting global protection implemented to deter future infringers
Result
Hundreds of counterfeits eliminated. Enforceable legal strategy in place. Ongoing protection that deters future infringers.
“I saw a copycat of my product on Amazon and my heart dropped… ESCA has already helped us shut down hundreds of copycats and recover hundreds of thousands in revenue.”
Yesenia Hipolito
Inventor & Founder, Overnight Blowout
This Is Not for Everyone.
This is NOT for you if:
- You just want a few takedowns and hope for the best
- You're looking for the cheapest option
- You're pre-revenue or pre-product-market fit
- You want someone to send a scary letter and call it done
This IS for you if:
- You're doing $1M+ and counterfeiting is a real business threat
- You've tried piecemeal approaches and they haven't worked
- You care about brand valuation and investor confidence
- You want a long-term partner, not a one-time vendor
We work with a limited number of brands at any time so we can give each one the strategic depth they need. If this sounds like your situation, let’s talk.
30 minutes. We'll audit your exposure and tell you exactly what you need.
How We Work With You
STEP 1
Free Strategy Session (30 Minutes)
We audit your current exposure, identify every platform where you're being counterfeited, assess your IP protection gaps, and give you an honest assessment of your options. No pitch — just clarity on where you stand and what it would take to fix it.
STEP 2
Custom Protection & Enforcement Plan
If we're a fit, we build a tailored strategy covering every layer: detection, enforcement, IP registration, and litigation readiness. We tell you exactly what it costs, what to expect, and the timeline. No hourly surprises.
STEP 3
Execution + Ongoing Partnership
We execute the plan: securing IP, coordinating takedowns across every platform, and building enforceable cases. Then we build lasting defensibility so you’re not back in the same position next year. We stay with you as your brand grows.
We Enforce Across Every Platform
Counterfeiters don’t stay on one platform. Neither do we.
Common Questions
Can you actually stop the counterfeits, or will they just keep coming back?
What makes ESCA different from other IP lawyers I've already tried?
How do I know this won't turn into another expensive legal bill with nothing to show for it?
Are we already too late to protect what's being copied?
Do we need to have everything trademarked before we can stop the counterfeits?
How quickly can you start removing knockoffs?
What if the counterfeiters are based overseas?
How much is this counterfeiting problem actually costing my business?
Stop Fighting Fires. Build the Firewall.
Your free 30-minute strategy session includes a full brand protection audit and custom enforcement roadmap — valued at $5,000+. No sales pitch. Just an honest assessment from a team that does this every day.
- See exactly where you're exposed across every platform
- Understand what your current IP actually protects (and doesn't)
- Get a realistic timeline and cost for comprehensive protection
- Understand your legal options for past and ongoing infringement
Limited availability. For brands doing $1M+ in revenue.